The Museum

Joseph Pulitzer
1847-1911

This newspaper man was a Hungarian emigre who moved to America in 1864. He served as a cavalryman during the American civil war before becoming a journalist for the Westliche Post of St Louis before moving to Washington and there working for the New York Sun. Having purchased the New York World in 1883, Pulitzer successfully turned the magazine into a mouthpiece for his tirades against great business monopolies, lotteries, and white slavery.

As his publishing empire grew, he entered into a circulation war with rival magnate William Randolph Hearst, the tactics of this battle giving rise to the innovation of "Yellow Journal" journalism. They pioneered the use of maximum impact headlines, sensational news stories and cartoons in order to increase their appeal among the working class and immigrant workers.
On his death in 1911, his will enabled the establishment of the Columbia University School of Journalism and annual Pulitzer Prizes for literature, drama, music, and journalism.

 

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