At 272 pages and with more than 800 images, Partagás El Libro shows the great history of one of the world’s most famous cigar brands. The lives and exploits of the men who owned it, their successes and foibles. Including, for the first time ever, the label from the cigars Jaime Partagás was convicted of forging another brand’s cigars. The book looks at the owners, the cigars, advertising and competitors from the early era, as well as current quality control, the history of readers at the factory, an interview with the director of the factory and a word from the face of Partagas today, Abel Exposito, the manager of the La Casa Del Habanos in the factory. As a special treat, Simon Chase, from Hunters and Frankau and one of the world’s leading experts on the Cuban cigar and its history, writes about his early memories of visiting the Partagás factory.
Many images and documents from the collections of the National Library of Cuba, The National Archives of Cuba, Partagás Archives, The Museum of Tobacco in Havana and collections private and public from all over the world. Collaboration with researchers, historians, collectors and writers from Cuban and abroad, the book will be an entertaining read to anyone who is interested in cigars, Cuba or history.