Habanos S.A continue to position their cigars as an important product in both popular culture and as a prominent accessory to luxury lifestyle. Virtually all countries east of the Atlantic Ocean will think of Cuban cigars when it comes to fine hand-rolled tobacco – it has effectively set the bar in terms of tobacco being considered in the same way as whisky and wine.


A Luxury Product - Starting with the Packaging

While in decades gone by Habanos S.A have often produced their cigars and placed them in somewhat modest packaging, in the last 10-15 years they have placed stronger emphasis on the aesthetic of the boxes. By doing this they have enhanced the reality of being considered a luxury product. The Cohiba Behike is a prime example of this and one of the first unique boxes. It was a release of premium cigars, using the rare Medio Tiempo leaf, that were packaged in black-piano key style lacquered boxes with a magnetic closure. This was a major upgrade from the "romantic" Habanos ‘nail-in dress box or varnished boite nature slide boxes. Cohiba Behike are the most premium line in the Habanos Standard portfolio.

Beyond the packaging, it is the exclusivity of some of the cigars that has created the biggest impression. Luxury boxes create the awareness and perception, but the actual product is what really counts.



The Cigars

The Reserva and Gran Reserva editions of Havana cigars epitomises the best to come out of Cuba because it is their high-end luxury product being showcased to the world (other than the grand humidors at the Habanos Festival auctions, of course.)

So, what are these luxury boxes of cigars? They are cigars rolled with aged tobacco from a specific harvest to produce a much smoother flavour cigar than its standard version. The thought gone into it is to ensure a batch of cigars that are exclusive, premium and collectable. All these points are extremely important when identifying sought-after luxury goods. The Gran Reserva concept effectively translates to the best of what Habanos make, with the Reserva not too far behind hence the gold and silver bands respectively to accredit the cigars.

They have always been cigars picked from one of the six global cigar brands, Cohiba, Partagas, Hoyo de Monterrey, H.Upmann, Montecristo & Romeo y Julieta. However, the 2020 Reserva broke that pattern as the Bolivar Belicoso Finos was selected for the status. The Bolivar is considered a speciality brand only available in premium shops and specific regions.

The Gran Reserva has a single batch production of 5000 individually numbered boxes of 15 cigars. The Reserva comes in boxes of 20, also presented in 5000 individually numbered boxes.

Habanos Cigars Partagas Lusitania Gran Reserva

The Releases

The concept was introduced in the mid-2000 and settled with their current schedule in the early 2010s. Initially launched in 2003, the Reserva collection had FIVE Cohiba lines start the concept in that year: Espendidos, Piramide, Corona Especial, Media Corona and Robusto. The extra ‘Reserva’ band was exceptional and significant if not fully inspiring. Now when we look at the bands it symbolises a rarity found in only a few cigars.

The next release, a Partagas Serie D No.4 was in 2005 and the band was changed to the now symbolic ‘reflected R’s. Two years followed before the next was released, the Montecristo No.4. The two years after that saw the release of the first Gran Reserva, Cohiba Siglo VI – a release, in hindsight, that would now be worth a substantial sum of money if anyone has held on to their cigars.

2011 was the next Gran Reserva / Reserva release, as the Montecristo No.2 was given a Gran Reserva status. It was from this point that the Habanos schedule was to alternate releases of the Gran Reserva and Reserva every year, odd numbers for the Gran Reserva, even for the Reserva.


What followed was:

2012 – Romeo y Julieta Churchill (R)

2013 – Partagas Lusitania (GR)

2014 – H.Upmann No.2 (R)

2015 – Romeo y Julieta Wide Churchill (GR)

2016 – Hoyo de Monterrey Epicure No.2 (R)

2017 – H.Upmann Sir Winston (GR)

2018 – Cohiba Robusto (R)

2019 – Hoyo de Monterrey Double Corona (GR)

2020 – Bolivar Belicoso Fino (R)

H.upmann Sir Winston Gran Reserva

Gran Reserva

The gold band is an emblem of its superior production. The Gran Reserva is arguably the marquee product in Habanos’ catalogue. There has been humidor collections and special commemorative releases, like the Cohiba Majestuosos amongst other stand-alone limited cigars, but the Gran Reserva is a regular concept limited release that produces Habanos’ best cigars.

The factory tasked with creating a Gran Reserva and Reserva meticulously select the very best tobacco leaves from the Vuelta Abajo region of the Cosecha of the scheduled year. Cosecha translates from Spanish to English as harvest. The year that follows Cosecha on the box is the year the tobacco was picked not the year the cigars were rolled and boxed.

hupmann, habanos, gran reserva

The leaves are left in their batches to age for at least five years with careful measures put in place to ensure the aging process goes as required. After the aging has been completed, the leaves are then rolled into cigars by the expert hands of experienced master rollers. Cigar aficionados and cigar collectors, more than any other release, will judge what is being produced for the Gran Reserva and Reserva cigars so only Habanos’ finest are tasked with the production of these cigars.



Established, in a manner of speaking, as the lieutenant to the general in 2012, the Reserva has enlisted the vitolas of some of the most famous Habanos cigars.

The same production principles of the Gran Reserva apply with the Reserva - there are no shortcuts. Only the most skilled rollers are tasked with creating these cigars. The only significant difference is that the tobacco is aged between three and five years instead of the five minimum of the Gran Reserva.

bolivar, reserva, habanos, limited edition


The Next Release

The Bolivar Belicosos Finos Reserva had arrived in markets across the world in 2021, but had not made it officially to the UK market until March 2022. Despite being a year behind it’s initially release, we can turn our attention to the next Gran Reserva Release which will hopefully arrive by the end of 2022. The cigar selected for the status is the Partagas Serie E No.2 cosecha 2015.


We do have some of the Reserva and Gran Reserva boxes for sale but due to the exclusivity we do not currently have them online. Please contact our flagship on St James’s for more information about Gran Reserva / Reserva availability.